Last week, Conversion was pleased to accept the CAMP Award for Best Direct Marketing for the Kobo Super Points campaign. Kobo, a global brand powerhouse in the eBooks market, with millions of dedicated customers, had a clear-cut problem: How could they drive higher sales without aggressive discounts? How could they compete with formidable competitors like Amazon and Apple? The answer was Kobo Super Points, designed to thank Kobo’s loyal customer base with what they value most: eBooks. With Kobo Super Points, the more ebooks you purchase the more Super Points you earn towards your next great read. Plus, VIP members receive double points and additional 10% off. From the moment the program launched, it was a smash hit! eBook sales among members were up 30% and retention was improved by 10%. Even better, 10 times more members than planned upgraded to VIP. Since the launch, over 800 million points and 48,000 ebooks have been awarded. Kobo Super Points has been a runaway best-seller of a success and its members can’t wait for the next chapter!