Conversion takes home Silver at the CMA Awards

We are so pleased to announce that the LCBO team and Conversion have won a Canadian Marketing Award in the Direct Engagement (Direct, 1:1, Loyalty) category for the myLCBO campaign. myLCBO is a personalized wine recommendation and recipe pairing email program managed by LCBO product and content experts.  myLCBO emails also include other expert tips, information and advice, all delivered regularly into your inbox.