Conversion takes home Silver at the CMA Awards

We are so pleased to announce that the LCBO team and Conversion have won a Canadian Marketing Award in the Direct Engagement (Direct, 1:1, Loyalty) category for the myLCBO campaign. myLCBO is a personalized wine recommendation and recipe pairing email program managed by LCBO product and content experts.  myLCBO emails also include other expert tips, information and advice, all delivered regularly into your inbox. 

Conversion wins CAMP Award

Last week, Conversion was pleased to accept the CAMP Award for Best Direct Marketing for the Kobo Super Points campaign. Kobo, a global brand powerhouse in the eBooks market, with millions of dedicated customers, had a clear-cut problem: How could they drive higher sales without aggressive discounts?  How could they compete with formidable competitors like Amazon and Apple?  The answer was Kobo Super Points, designed to thank Kobo’s loyal customer base with what they value most: eBooks. With Kobo Super Points, the more ebooks you purchase the more Super Points you earn towards your next great read.  Plus, VIP members receive double points and additional 10% off. From the moment the program launched, it was a smash hit!  eBook sales among members were up 30% and retention was improved by 10%.  Even better, 10 times more members than planned upgraded to VIP.  Since the launch, over 800 million points and 48,000 ebooks have been awarded. Kobo Super Points has been a runaway best-seller of a success and its members can’t wait for the next chapter!  

Conversion Announces Senior Appointments, Brand Refresh

TORONTO, ON (April 21, 2016) ― Toronto-based agency Conversion is pleased to announce two senior appointments and a brand refresh. Conversion designs effective loyalty programs and intelligent email communications for top-tier brands such as Second Cup, LCBO, Kobo, Scotiabank, SiriusXM and Mastermind Toys.

Jonathan Huth, founding partner at Conversion, has been appointed CEO and President, continuing to guide his team to be one of the best in the industry. His 25 years of experience in CRM and loyalty for top clients, such as Scotiabank, Indigo, and AIR MILES, are driving the agency’s focus and continued success.

“Conversion is a specialized agency for smart, data-driven marketers looking for measurable results from their loyalty and CRM programs,” says Huth. “Everyone is talking about digital and data analytics, but few agencies are delivering on the promise of greater loyalty and increased sales. Conversion is part of the next wave of intelligent marketing agencies, combining well-designed communications and rich customer data to drive real ROI for clients.”

Romina Tina Fontana joins Conversion as the VP of Brand & Business Affairs to lead agency growth and oversee branding and communications. Her fifteen years of experience started with a marketing role at Total Oil & Gas in Paris then evolved into client service and business affairs for Canada’s top agencies including Taxi, Concrete and Viva & Co. Under Fontana’s direction, Conversion also announces its new site ( and a fresh approach to the company’s social media presence.

“I’m excited about my dual mandate to grow the business and expand the best-in-class design team. In an era of agencies trying to be all things to all clients, it’s refreshing to be focused on helping senior marketers solve both data and design challenges.  Our recent work for some of Canada’s most successful brands has consistently resulted in increased earnings and customer loyalty – always a winning combination.”


Romina Tina Fontana, VP Brand & Business Affairs +1 416 414 1580

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