Insights

 
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7 Lessons Learned from Implementing Marketing Automation Platforms

As marketers, it’s hard not to be inspired by the potential of platforms like Salesforce Marketing Cloud (SFMC), Eloqua, the Adobe Cloud, and other marketing automation tools that help you deliver 1:1 customer experiences at scale. After all, they hold the promise of exponentially improving your marketing and sales results. That promise is why we do what we do for our clients.

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Best practices for managing high-volume, rapid-deployment email programs

Managing a brand’s email marketing activities can be exceedingly rewarding. As a one-to-one digital channel, email creates instant and measurable connections – and can drive powerful business results.