Warren is a digital pioneer with a wealth of leadership experience in the marketing industry. Warren’s leadership has helped build Conversion into a marketing firm built for the 21st century, founded on measurable marketing disciplines and optimized technology and analytics. Warren was previously co-founder of PLM Group Limited, the fourth largest printing company before being acquired by Transcontinental, Inc.

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Goodwin is an accomplished leader in the Marketing Field who has promoted an integrated approach to marketing. As CEO, Goodwin is focused on harnessing the most measurable marketing disciplines to generate meaningful business results for Canada’s leading brands. Previously, Goodwin has served several senior roles at prominent marketing firms including President at MRM//McCann and Senior VP, Operations at Cossette.

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Greg is a veteran financial professional in the marketing field, bringing many years of leadership experience to Conversion. He has previously served several senior financial roles at many prominent marketing firms, including CFO at DDB Canada and VP Finance and Operations at Cossette.

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Jonathan is a marketing pioneer with a proven track record of helping Canada’s leading brands leverage CRM as well as creating award-winning CRM and loyalty platforms and campaigns. At Conversion, he helps brands, products and services become as discoverable as possible in order to drive business results. Jonathan has held senior management roles with several prominent Canadian brands, including VP, Loyalty and Insights at Indigo and VP, Direct and Database Marketing at ScotiaBank.

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Carey is a seasoned marketing professional and a leader in marketing technology and analytics. At Conversion, Carey is responsible for the ongoing management of the Conversion Index, which pulls in more than 300 data points to measure a brand’s ability to attract, engage, and convert. He also helps brands leverage mobile, social, and web. He has held several senior roles including VP at MobiMarketer and Director of Analytics at Inbox Marketer.

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Mike is one of North America’s leading visionaries in contemporary trends and culture and an award-winning researcher and strategist. Mike uses his expertise to guide clients’ thinking in order to create and execute an insight program that help achieve their goals. Before joining Conversion, Mike was a Founding Partner and CSO of Youthography, previously North America’s leading one-stop shop for the youth market.

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Cari has helped Canada’s most iconic brands leverage and realize huge value at some of Toronto’s leading marketing communications agencies including MacLaren McCann, Cossette, and bimm. At Conversion, Cari uses her diverse marketing background to help brands become effective self-publishers of brand content.

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Sanjay is a seasoned financial professional, bringing years of experience in the marketing field. Previously, Sanjay has held managerial roles at Canada’s most iconic brands like HBC and agencies including Capital C and Cossette.

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As Director of Marketing and Operations at Conversion, Alex creates and executes digital marketing initiatives that help brands win. His specialties include Digital Marketing Strategy, Brand Strategy and Management, Project Management and Analytics. Alex graduated from the University of Toronto and holds a Bachelor of Business Administration.

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As Project & Administrative Manager, Lauren helps manage operations at Conversion. She has over 9 years of experience working closely with C-level executives in the Digital Marketing industry. As a natural problem-solver, Lauren has a knack for identifying opportunities for change that can make a significant impact on our clients ROI.

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David is highly skilled in strategic brand management. He has experience managing digital projects, including websites, social media campaigns, and e-mail marketing. He previously worked at One Advertising, where he led the projects for a number of well-known consumer goods brands.

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Rebecca has been an Account Executive at Conversion since May of 2012. She has a deep knowledge of Digital Marketing concepts with a specialty in Social Media Marketing. Rebecca graduated from The University of Western Ontario in 2012 with a Bachelor of Arts in Sociology and Criminology.

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Mark has been a member of Conversion since the beginning and has helped some of Canada’s leading brands implement integrated campaigns and become self-publishers of brand content. Mark holds an HBSc in Crimiology and Anthropology from The University of Toronto.

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Krista has been a Graphic and Web Designer with Conversion since 2013. She has extensive experience designing Advertisements, Banners, Brochures, Business Cards, Emails, Landing Pages, Logos, Social Media Contests, and Website Wireframes. Krista graduated from Humber College with a Certificate in Web Design, Development and Maintenance.

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Yaw has been practicing design for over ten years. In professional practice, he has designed for a variety of clients, including government organizations, corporations, small businesses and non-profit organizations. Yaw holds a B.Des Arch., Dip. Arch. Tech from OCAD University and is currently working on his thesis for a Masters in Urban Design at Cardiff University.

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Stefan Sarliento is a Designer with Conversion. He has experience working for a number of agencies, where he collaborated with web developers to deliver promotional materials and digital assets for clients. Stefan graduated from George Brown College with a diploma in Graphic Design.

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Gonzalo is a Front End Developer responsible for email marketing campaign creation, execution and analysis. He has experience developing websites and content for a number of established brands, including Bell, Scotiabank, Virgin Mobile and Home Depot.

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Carsten is a Quality Assurance Analyst and is responsible for ensuring all products and services meet a high standard. He has experience working for various advertising agencies, where in addition to testing, he planned and executed media for clients. Carsten attended Centennial College and graduated with an Advanced Diploma in Advertising.

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As Digital Marketing Coordinator at Conversion, Jemar helps with Keyword Strategy, Competitor Research Link Building and Content Creation. He attended Ryerson University’s Ted Roger’s School of Management and graduated with a double major in Marketing and Finance.

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Syed is a Digital Marketing Coordinator at Conversion. His areas of expertise include Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), User Experience (UX), Search Engine Marketing (SEM/PPC) and Media Buying. He is a Hubspot Certified Inbound Marketer and is currently pursuing a Bachelor Degree in E-Commerce from Athabasca University.

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