Designing smart communications to build profitable relationships.
Conversion is the loyalty agency that helps brands create deeper emotional and personal connections with customers.
Conversion continues to provide thought leadership, outstanding creative, and exceptional client service.
Conversion delivered on their vision and executed an impressive number of digital and CRM tactics. Most impressive, however, was their ability to engage multiple regional and national stakeholders of the HSF organization, through their collaborative approach. The Conversion teams dedication and resilience makes tackling a complex feat, possible.
We remain extremely satisfied with the senior-level expertise that Conversion provides us. The Conversion team’s invaluable guidance and support has led us towards building CRM capability. Postmedia highly recommends employing the services of Conversion for any company wanting to build and launch a world-class CRM program for its customers.
In the Conversion team, we found a group of experienced, results-driven partners, who can think through strategy and then roll up their sleeves to deliver complex digital and database programs, with measurable results. Conversion has shown a commitment to understanding our business needs and has responded with programs and support that exceed both expectations and lead us to expect to exceed our targets. I recommend Conversion to anyone who wants a top-notch team to deliver on the promise of digital and data-driven marketing.
We continue to be impressed by Conversion’s depth of Email marketing and CRM knowledge. Their strategic perspective and dedication to generating fast and effective turnaround, under tight deadlines, has made the development of sophisticated email marketing programs possible. Conversions comprehensive understanding of our brand and voice has been critical to the execution of our marketing plan.
The Conversion Index™ uses over 300 data points to analyze your brand’s digital marketing activities to identify what’s working, what’s not, why and how to fix it.
Areas of analysis include SEO, SEM, content, CRM, social media, analytics and regulatory compliance.
Say hello to Conversion’s Quality Assurance Analyst, Carsten. As our thorough truffle hog, Carsten makes sure nothing is left unnoticed and ensures that every link, every word, and every thing is working properly and accurate. A graduate of Centennial College, he holds an Advanced Diploma in Advertising. Past positions at several ad agencies in Toronto have helped Carsten shape an impressive repertoire of marketing and advertising knowledge. He has worked on noteworthy brands such as Molson Coors, Maple Leaf Foods and Second Cup. When Carsten isn’t longboarding, he’s Internet surfing or driving around town in his vintage, copper-coloured 1986 Datsun with a super-cool T-roof.
Meet Sloane, the newest addition to our Conversion team family. Laid-back and hard working, Sloane effortlessly supports several of Conversion’s clients through her role as Senior Project Manager. Working alongside client services and project teams, Sloane ensures that clients are beyond happy with the project results. Having worked for Aveda, 1-800-GOT-JUNK and The Reena Foundation, she brings a solid agency track record to Conversion. Sloane currently oversees the management of LCBO, SiriusXM, Second Cup and Knowledge First Financial’s projects. Devoted to her bike, Sloane finds the time on the weekend to cruise around Toronto’s hip west-end, stopping off at those up-and-coming restaurants along the way.
Meet Conversion’s founding chairman. A digital pioneer with roots in the print world, Warren has a wealth of leadership experience. He was co-founder of PLM Group Ltd (Once Canada’s fourth largest printing company) and is individually recognized for his role in establishing the most successful direct marketing print business in PLM’s history.
Warren’s vision for Conversion was to assemble a remarkable and highly ethical team, composed of top Canadian loyalty and digital experts, whose skill-sets could be harmoniously combined and applied for clients. A lover of the great outdoors, Warren can be found most days outside either fishing, golfing, or riding his Harley Davidson motorcycle across the U.S.