About Us

Conversion is a performance-driven digital marketing firm and trusted partner to some of Canada's largest brands. We create experiences that turn consumer intent into leads and delighted customers.

Clients we’ve worked with

Bank of Montreal       TD Bank      Jamaica National Building Society      AllState       Points.com      Interac      Walmart      Rexall      SPC      Postmedia Network      Shaw Communications      SiriusXM Canada      Kobo      Ontario Lottery and Gaming Corporation      Foresters      FirstOnSite      CNBI      Heart and Stroke Foundation of Canada      LoyaltyOne

Conversion Index

Improve your digital marketing results

The Conversion Index uses over 300 data points to analyze your brand’s digital marketing activities to identify what’s working, what’s not, why and how to fix it.

Areas of analysis include SEO, SEM, content, CRM, social media, analytics and regulatory compliance.

Conversion Index Scores

 

LEARN MORE ABOUT THE CONVERSION INDEX

Our Services

We act as a strategic consultant and digital marketing partner to our clients. We help you deliver brilliant digital experiences as part of a performance-driven client acquisition and retention strategy.

Consulting

We use a strategic framework to help marketers better understand online consumer behaviour and drive more traffic, leads and sales. The process starts with the Conversion Index, an in-depth digital marketing audit of your brand’s ability to attract, engage and convert consumers.

 

What we offer:

  • Digital Strategy
  • Brand Editorial Strategy
  • Email, SEO & PPC Audits
  • Loyalty Program Design

 

Communication

To connect with today’s online consumer, brands benefit from Conversion’s ability to use data-driven, engaging communication strategies to increase their profits.

 

What we offer:

  • Creative Services
  • Website Development
  • Search Engine Optimization
  • Paid Search Advertising
  • Content Marketing
  • Email & Social Media Marketing

 

Marketing

Conversion helps brands attract, convert and turn customers into brand advocates. We create brilliant digital experiences as part of performance-driven client acquisition and retention strategies.

 

What we offer:

  • Inbound Marketing
  • Marketing Automation
  • Customer Relationship Management
  • Web Analytics & Call Tracking
  • Data Hosting & Analytics

 

Research

Conversion can help you craft precise plans to take advantage of your brand’s growth opportunities. Whether your growth objective involves increased customer loyalty, new customer acquisition, new products/services or new markets, we’ve got the research capabilities to shine a light on your path.

 

What we offer:

  • Qualitative Research
  • Quantitative Research
  • Experiential Research
  • Political and Social Polling

SOME FUN FACTS ABOUT CONVERSION

Frenchie
3
Office Dogs making the Conversion team smile every day

Wireframe
40
Average number of wireframes taped to the wall on any given day

Utensils
37
 Number of burger joints within in a 1km radius of the office

Coffee Mug
7284
Cups of coffee consumed last year

Our Team

Who are we, anyway?

WARREN EDDY

Founding Chairman

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WARREN EDDY

GOODWIN GIBSON

President & CEO

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GOODWIN GIBSON

GREG GERALDE

JONATHAN HUTH

CAREY MENDE-GIBSON

Technology & Analytics Lead

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CAREY MENDE-GIBSON

MIKE FARRELL

SVP Research

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MIKE FARRELL

CARI SVENSSON

VP Client Services

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CARI SVENSSON

SANJAY VERMA

Director, Finance

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SANJAY VERMA

ALEX RASCANU

Director, Marketing and Operations

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ALEX RASCANU

LAUREN BURKELL

Project & Administrative Manager

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LAUREN BURKELL

DAVID GEORGIEVSKI

Project Manager

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DAVID GEORGIEVSKI

REBECCA EDDY

Account Executive

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REBECCA EDDY

MARK DELOST

Account Supervisor

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MARK DELOST

KRISTA LAM

Designer

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KRISTA LAM

STEFAN SARMIENTO

Designer

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STEFAN SARMIENTO

GONZALO LLANOS

Front End Developer

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GONZALO LLANOS

CARSTEN CHUNG

Quality Assurance Analyst

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CARSTEN CHUNG

JEMAR UGALE

Digital Marketing Coordinator

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JEMAR UGALE

LET’S TALK


WE WANT TO HELP YOU ACHIEVE YOUR BUSINESS GOALS.

 

How to get in touch

info@driveconversion.com

416.362.2178

174 Spadina Avenue, Suite 200, Toronto, Ontario M5T 2C2

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