Conversion

We help brands increase revenue by creating data-driven customer communications that improve engagement and loyalty

In 2010, our Founding Chairman assembled a team of trusted experts, all well known for their acumen and ethics, whose skills could be combined to support top-tier brands in a variety of sectors.

At Conversion, we help clients create data-driven, measurable campaigns that improve customer engagement, increase loyalty and maximize profit.

We are a friendly, collaborative, hard-working and dog-adoring bunch. We would love to hear from you and discover how we can convert your customers into advocates and, in turn, help grow your business.

Services

Touchpoint Mapping

Lifecycle Communication Plans

Financial Scenario Modelling

Ideation Workshops

Loyalty Program Design

Email, Push Notifications & Direct Mail

Dynamic, Triggered & Lifecycle Communications

Creative Design & Copywriting

HTML Development & Deployment

Campaign Management

Performance Dashboards

Campaign Analytics

ConversionDriver™ Research

CRM Datamarts

Technology Platforms

Our Clients

Success

Second Cup rewards

Designed to enhance the café experience with a simple, fast way to earn points, redeem rewards and receive personalized offers and surprises.

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kobo super points

A new initiative where Kobo acknowledges loyal readers for doing what they love most, reading, including Bonus days and a VIP tier.

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What Our Clients Say

I was impressed the minute I met the Conversion team. Their depth of knowledge on digital and their ability to convey information in an engaging format helped us build effective programs. Thanks to Conversion we were able to move to more of 1-to-1 conversation with our customers by introducing custom content blocks. They are great to work with. They listen, respond promptly and help find solutions.

In the Conversion team, we found a group of experienced, results-driven partners, who can think through strategy and then roll up their sleeves to deliver complex digital and database programs, with measurable results. Conversion has shown a commitment to understanding our business needs and has responded with programs and support that exceed both expectations and lead us to expect to exceed our targets. I recommend Conversion to anyone who wants a top-notch team to deliver on the promise of digital and data-driven marketing.

Conversion delivered on their vision and executed an impressive number of digital and CRM tactics. Most impressive, however, was their ability to engage multiple regional and national stakeholders of the HSF organization, through their collaborative approach. The team’s dedication and resilience makes tackling a complex feat, possible.

The Conversion team’s invaluable guidance and support has led us towards building CRM capability. Postmedia highly recommends employing the services of Conversion for any company wanting to build and launch a world-class CRM program for its customers.

Meet the Team

Jonathan Huth

President & CEO

In addition to being Canada’s leading loyalty and CRM expert, Jonathan is the driving force behind what we do and how we do it, with over twenty national and international awards for innovative and results-driven programs under his belt. He has a proven track record working for many of Canada’s most iconic brands including Indigo, Scotiabank and AIR MILES.

Carey Mende-Gibson

Chief technology officer

Carey is a seasoned marketing professional and a leader in marketing technology and analytics. He believes in measured marketing, using data to help brands leverage mobile, social, and web. He has held several senior roles including VP at MobiMarketer and Director of Analytics at Inbox Marketer.

David MacLeod

VP Strategy

David has extensive experience designing and implementing innovative CRM campaigns and platforms for both consumer and business-to-business clients. David works with clients to craft engaging email and omni-channel strategies to drive measurable results. David has worked with some of Canada’s top brands, including American Express, Scotiabank, BMO, Air Miles Reward Program, Purolator and Telus.

Romina Tina Fontana

VP brand & business affairs

Romina has fifteen years of experience which began with a marketing role for Total Oil & Gas in Paris then evolved into client service and business affairs for Canada’s top creative agencies including Taxi, Concrete and Viva & Co. Romina is a natural leader in business and creative environments. She is also the Founder of Get Lit, an annual literary event that raises funds for First Book Canada.

Greg Geralde

Partner & CFO

Greg is a veteran financial professional in the marketing field, bringing many years of leadership and experience to Conversion. Previously, he held several senior financial roles at prominent marketing firms, including CFO at DDB Canada and VP Finance and Operations at Cossette.

Mike Farrell

SVP Research

Mike is an award-winning researcher and strategist. He uses his expertise to guide clients to discover insights and better achieve their marketing goals. Before joining Conversion, Mike was a Founding Partner and CSO of Youthography, North America’s leading youth market research firms.

Meet the Others