What do you need help with?
Your Customer Lifecycle/CRM Program
This is Conversion’s core capability. We work with leading brands to design, build, and execute on multi-channel, data-driven 1:1 marketing communications. Whether you need consulting, implementation, or end-to-end managed services, our decades of experience will help you reach your marketing goals faster.
Your Loyalty Program
Having designed or consulted on most of Canada’s major loyalty programs – from Air Miles and Indigo Plum Rewards to Second Cup and SCENE – we can offer practical advice that comes from deep experience. We can help you with financial modelling and full program design, technology recommendations, implementation, and ongoing management.
Your Content Marketing Plan
We can help you build a content framework, calendar, and marketing plan to help prospects find and admire your brand and product – and to help convert, engage, and cross-sell to your existing customers. We also provide full content development services – with a focus on quality, brand expression, and consistency.
Managed Email or Marketing Automation Services
Our team has managing high-volume email and digital messaging down to a science. We work with all major (and some lesser-known) email/marketing automation platforms every day. And our designers and developers specialize in email. We become an extension of our clients’ digital marketing team, either by completely managing email communications, or complementing a lean in-house team.
READ: Best Practices for Rapid-Deployment Email
Implementing a New Marketing Technology
Implementing an enterprise marketing technology is no small feat. We roadmap and execute integrations with legacy databases, POS systems, CRM platforms, and e-comm. At Conversion we are platform agnostic but have particular expertise in Salesforce Marketing Cloud, SF Pardot, and HubSpot – with certified developers, specialists, and consultants.
READ: 7 LESSONS LEARNED FROM IMPLEMENTING MARKETING AUTOMATION PLATFORMS
OUR PARTNERS
Improving Your Digital Marketing ROI
We’ve helped dozens of clients benchmark their digital marketing efforts with our Conversion Index™ – which looks at the spectrum of factors affecting success: discoverability, content effectiveness, CRM strategy and activities, measurement, and more. Your needs may be for a specific lifecycle stage – acquisition, activation, onboarding, cross-sell or winback – or end to end. We can help evaluate and augment your efforts.
